Fine jewellery brand Birks Group recently celebrated the unveiling of the upscale Graff and Patek Philippe Boutique in Vancouver with an exclusive invite-only celebration at the new retail location on West Georgia Street.


Top media and influential people from Vancouver’s social and philanthropic communities were invited for a first-hand look at the brushed-gold vitrines, one-of-a-kind high-end jewellery suites, irresistible fine jewellery collections and ground-breaking timepieces.

“We at Birks Group are delighted to provide our clients in Canada with the best brands in the luxury goods industry,” said Jean-Christophe Bédos, president and chief executive officer of Birks Group.

“We are very proud to offer in Vancouver the exclusivity of Graff diamonds and the extreme quality of Patek Philippe watches.”

Geneva-based Patek Philippe and award-winning diamond jewellery house Graff join the highly desirable luxury brands represented by Birks Group in Canada, and are now located under one roof in the premier retail destination of West Georgia Street.

The Graff and Patek Philippe boutiques are connected internally, but have their own entrances and retail signage from the outside.

Founded in 1879, Birks is a leading fine jewellery, timepiece and gift brand with exclusive merchandise available at all Maison Birks stores, Mappin & Webb and Goldsmiths in the United Kingdom, as well as at numerous luxury jewellery retailers across North America.

In Canada, Birks Group operates 26 Maison Birks stores found in most major metropolitan markets. In addition to the two retail locations in Vancouver under the Graff and Patek Philippe brands, Birks Group also operates one retail outlet in Calgary under the Brinkhaus brand.