With the royal nuptials of Meghan and Harry still fresh in everyone’s minds, we ponder the ever-changing
dynamic of marriage. While love may be eternal, there is a new generation who is celebrating their passion
on their terms. They find love online, boundaries of class, race, gender, and faith are transcended and,
their ceremonies are no longer following a set script but reflect the individuality of the couple.
In the ‘Lifetime of Lifestyle‘ collection, Rado Switzerland
has joined forces with renowned trend forecaster Lidewij Edelkoort to explore how the wristwatch
fits into the shifting zeitgeist of love and marriage in these modern times.
The location is old industrial with bare cement floors. The big day is a cool affair in the heart of the city for the Urban Romantics who embrace a lifestyle of design-driven elegance.
The music is jazz, the cake constructivist, and the drinks hand-crafted.
The Minimal Romantics enjoy an environment that is sparse and open. From a room with restrained style and elegant detailing where the philosophy is one of yin and yang, comes an aesthetic which is generous yet minimal.
The couple celebrates with sake cocktails and a pair of timepieces, one gold-rimmed mother-of-pearl and the other handsome with
a vintage dial.
She is cool and collected, and he is outgoing; together they are Classic Romantics a pair that can bridge any divide. They share their vows dressed in white while chamber music forms an elegant background.
Their day is picture perfect with
their darling dog gifting her a sparkling white watch and, for him, a serious traditional piece.
The adage ‘Something old, something borrowed, something blue…’ speaks to the Bohemian Romantics. They savour bygone eras to give them a sense of place in time. Connecting the love of vintage Victoriana and Bohemian romance, this couple yearns for the straightforwardness of old-fashioned love.
Together they share a style in chrome and diamonds for a modern twist.
RADO
Rado is the Swiss watch brand known for its innovative and award‑winning designs and its use of advanced technologies and materials. The company traces its origins to 1917, when three brothers in Lengnau, Switzerland, founded Schlup & Co., a maker of watch movements and components. In 1928 the company registered the Rado trademark with the Swiss Office for Intellectual Property, declaring its intention to use it for “watches and watch components”. From day one, Rado has turned visions into concrete realities. Pushing the boundaries of material technology and continually introducing the unexpected to Swiss watchmaking, Rado has gone from strength to strength. At Rado, technology, innovation, high‑tech materials and design combine to create luxury.
LIDEWIJ EDELKOORT, TREND UNION
Lidewij Edelkoort is one of the world’s most famous trend forecasters. With Trend Union, her Paris-based company with offices in New York and Tokyo, Edelkoort creates trend books two or more years in advance that are used by strategists and designers at international brands. In 2015 Lidewij Edelkoort was named Dean of Hybrid Design Studies at the New School’s Parsons School of Design in New York, where she in parallel initiated the very first New York Textile Month. In 2017 she was inducted into Interior Design’s Hall of Fame. The Hall of Fame Awards recognise the individuals who have made significant contributions to the growth and prominence of the design industry.
CREDITS
Concept & Lifestyle Statement: Lidewij Edelkoort
Production: Willem Schenk & Carin Scheve
Photography: Winky Lewis
Styling: Carin Scheve, assisted by Anne Hugus
Hair & Make-Up: Azra Red @ Honey Artists
An Urban Wedding
Models: Magan Harris @ Q Management,
Alix Legrand @ New York Model Management
Dress by Vera Wang; Plates by Mud Australia Inc.,
Glasses by John Derian
A Minimal Wedding
Models: Peihu @ Bella Agency,
Saida Valieva @ Wilhelmina Models
Dog: Mimi
Dress by Floravere, chair by Moooi New York,
rings by 0.88 Jewellery
A Classic Wedding
Models: Jino Chun @ Q Management, Faye Nielsen @ Wilhelmina Models, Marlowe (child model)
Dog: Miss Lola
Furniture by Moooi New York, plates & cutlery by Daniel van Dijck, dress by Karen Willis Holmes
A Bohemian Wedding
Models: Alexander Newman @ Red Model Management,
Philippine Urvois @ Wilhelmina Models
Dress by BHLDN
All flower creations by Fox Fodder Farm
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