When an automaker blends the newest technologies with sophisticated comfort, people nod their heads, “I like that.” When an automaker integrates sportscar performance in a luxury SAV, people really pay attention and say, “I want that!”
At Brian Jessel BMW, Managing Partner Jim Murray has seen the phenomenon in action with the popularity of their flight of SAVs (Sport Activity Vehicle) – particularly the brand-new X7.
The X7 is a seven-seater outlier that exudes graceful sophistication yet handles with motorsport purpose. “It’s such an exciting vehicle,” says Murray. “It has a bold presence, it’s super luxurious, and at the same time, it drives like a sports car. The X7 is the king.”
All of Brian Jessel BMW’s sport utility group has seen a steady surge in buyer interest. When SAVs first came on the market, they were a curiosity; now they are a mainstay. “75 percent of our sales are going to be in SAVs,” Murray predicts. In the luxury automobile industry, “we’ve all become SAV companies.”
Sports cars and sedans are still in demand, and much of the 2019 BMW fleet offers significant restyling, technology updates, and all-new models. Witness the much-lauded reinvention of the 3 Series, an icon in the BMW lineup that now offers new-era design, greater fuel efficiency and technology that delights. Also new in the 2019 line are the robust two-seater Z4 roadster and the posh and powerful 850i Coupé.
“I think we’re hitting a lot of the right notes now,” says Murray. “People are looking for better technology and fuel efficiency, but they still want horsepower, and their vehicles have to look good.” That sounds exactly like what you’ll find at the Brian Jessel BMW showroom.
Luxury, style and performance. Who doesn’t want that?